The image and name of "casual" games

#1 What's wrong with the term casual game? I mean they are meant to be for "casual" gamers, right? So casual game is the perfect expression. I just think the term is misunderstood. From my point of view the term doesn't describe the game but the target group.

#2 I agree with Marco. It's named what it really is. Changing a name means nothing. Midway is still going to pump them out year after year, sequel after sequel (with minor upgrades. I guess the same can be said for EA and Koei as well). :D