Game Development Community

marketing a game

by Gary Roberson · in Game Design and Creative Issues · 12/17/2009 (7:20 pm) · 2 replies

Those of you that have completed a game, have you used services such as:
Direct2Drive
Ebay
Facebook
Etc.
to sell a game!

how successful were you?

Are there any services that I left out? Not including ShareIt or Paypal?
I imagine that you use your own website for these services?

#1
12/17/2009 (8:21 pm)
You might want to add Steam and Impulse to that list. I have not personally negotiated deals with them so I couldn't tell you what their terms are. These are more of a point of sale than a marketing solution... same with Direct2Drive.

As for marketing a game, well that's a bit more complicated. Viral marketing (word of mouth over the internet - YouTube, Facebook, Twitter, etc. tied in with a playable demo and more information on your own website) might work for you, or if you have a larger budget, you could place ads in strategic places.

Another option is to get your work out there and hope a publisher likes it enough to pick it up and market it for you. These are just some ideas and depending on your needs and expectations, some work better than others.
#2
12/17/2009 (10:33 pm)
exist some program that submit your demo for all shareware websites... i dont remember the name at this time...