Game Development Community

Link/ Banner exchange?

by Kirby Webber · in General Discussion · 04/04/2003 (1:44 pm) · 28 replies

Is there a link or banner exchange program for GarageGames developers?

If not, there should be! It'd be an excellent way for us indies to help drive traffic to one another's sites, as well as increase awareness of the community and the developers and projects involved!

Just a thought... has it been done allready? If so, where do I sign up?
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#1
04/04/2003 (2:22 pm)
Just for the sake of this posting, I'm up for it helping us all out! :)

I'll keep an eye on this thread and if we can work something out it'd be great!

Cheers!

- Chris
#2
04/04/2003 (10:38 pm)
Well, we can just set this up ourselves, rather than waiting for Jeff or someone to do it.

Email me (Exyvarkus@planet-save.com) links to your websites with banners if possible. I'll make a big list of them and post them on my site. And I'll post the URLs here too - I don't think I can post the banners here though.

If you don't include a banner, include a few words about your site for me to put in parentheses after the URL. Or maybe I'll split them up by subject.

- Steve Fletcher
#3
04/05/2003 (12:06 am)
Well that begs a few questions of it's own...

If we set up a banner exchange, do we need to restrict the form factors, i.e. vetical/ horizontal, and also pixel sizes.

Can these be loaded and sized dynamically? Also, is it possible to allow people to submit both vertical AND horizontal banners, and have one or the other load depending on the layout of the site calling the ad?

I realize that may be complicated, I just think it would be pretty sweet! ;-)

In the end, we would need to hammer out the details if there are to be any restrictions so we could create banners appropriately.

Food for thought.
#4
04/05/2003 (11:32 am)
Well, the banners would have to fit on a small portion of the screen anyways, so they should probably be relatively small.

Having both vertical and horizontal banners would be fine, but anything more than that would just be too much work for whoever collects all the banners.
#5
04/05/2003 (11:42 am)
I like buttons; the ones on the bottom left column of the site for example.

This is a pretty good idea and it'd be nice if it gets set up without GG guys having to do it since they have their hands full =)
#6
04/05/2003 (1:41 pm)
Actually, Jay and I have been dicussing how to set something like this up. I'm sure Jay will reply to this post too. Let's keep this discussin going. Jay has a bunch of ideas.

Jeff Tunnell GG
#7
04/05/2003 (3:11 pm)
I'd be all for it as well, since it's an awesome way to increase the traffic to all of our sites. Maybe a link to a random banner would be good for all the sites, that way everyone gets exposure on all the sites instead of having to barter and haggle for limited space.
#8
04/05/2003 (4:56 pm)
Just a thought regarding the buttons:

I really think that'd be combersome because there are so many GG dev sites to contend with.

Quote:
Maybe a link to a random banner would be good for all the sites, that way everyone gets exposure on all the sites instead of having to barter and haggle for limited space.
^
|
That is EXACTLY what I had in mind! (C;

[edit= redundant opinion! ;-]
#9
04/06/2003 (6:15 am)
Excellent idea. Take a look at www.renderosity.com because they do exactly this with their merchant program.

Quote:I really think that'd be combersome because there are so many GG dev sites to contend with.

This is true. It seems that there are many many companies listed, but how many of them are actually active? This list is so massive that it's really impossible to tell which companies are still valid.

Perhaps there is a way to reduce the overall list? Maybe by requesting all companies to update their company page and information and delete those that don't respond?

Also, it would be nice if the list could be separated between real, incorporated companies, vs. vapor companies.

Anyway, just some thoughts. I'm willing to help in any way.

Shane
www.liquid-impact.com
#10
04/06/2003 (10:38 am)
Hmmm... thnking about your point regarding non-existant, or inactive companies.

I see where you are going with this and don't necessarily disagree, but there are some problems.

1) I (for example) am not an "incorporated" company. In fact, unless by some freak twist of cosmic fate I make millions and then the tax laws dictate (more or less) that I need to, I have no plans for incorporation. This, by no means, should be taken to mean that I am not a deadly serious developer, or that a sole proprietorship is not a valid development business model. (C;

2) Seperate lists would breed a certain perception of elitism. I understand wanting to seperate the wheat from the chaff, but this is not a perception we want to encourage is it? GG is the place where everyone stands on equal footing (IMO).

In part, many of the dead projects and teams around here probably won't submit anything for inclusion, so that shouldn't be much of a problem. Sure, there will probably be new projects that will come and go, but that is another matter.

Perhaps there can be some criteria for semi-annual reporting to make sure that every banner is still representing an active project.

Also, as a parting thought, seperating the list only widens the gap between us. Case in point: Bravetree and 21-6 have been mentioned in gaming mags a number of times (PC Gamer most recently). Seperating them from "the rest of us" only serves to increase the community awareness they already have, and stifle awareness of "the rest of us".

In short, if these two companies were to participate... I want my banner to have an equal shot at being seen on their page, and so will everyone else (if they're thinking clearly). No one would prefer the "kiddie pool".
#11
04/06/2003 (1:47 pm)
Point taken on the list separation.

I still think there should be a way to weed out the completely inactive companies listed, however.

The company listing seems incredibly cluttered to me.
#12
04/06/2003 (2:10 pm)
What about just a link which brings you too a 'Indie Developers' Sites List' page where links to other pages are seperated by content? This way everyone has an equal chance of being noticed.

Of course, we could try to designate a hit counter for each page as well and pages with more traffic can get recognition as well as less frequented pages, both on their own seperate lists (Hot Sites! and Site Watch!, respectively). This could be like a list of 5 to 10 sites which should be recognized for needed traffic.

If a site is marked hot by having like 30 to 100 hits in a short time (and they haven't been on the list for the past week/month?) they immediatly gain the number 1 spot on the Hot List! and knock the rest down 1 rank.

Now, if the same site has recieved hardly any traffic in about a month's time and have not already been on one of the lists in the past month, they get recognized in the Site Watch! list for a brief period to help them get some attention.

All of this should easily be able to be aquired by a simple script/banner that everyone could paste on their pages, and with the script it posts 3 highlighted sites - the top ranked Hot Site!, the top ranked Site Watch! Site, and a completely random site link to another page. Possible data that could be recovered in the script - Total page hits, Total hits from the Indie Link Page, average time between hits, Total/Average hits per day/week/month.

I'm just thinking on an unbiased way to get everyone some attention. Let me know what you guys think :)

- Chris
#13
04/06/2003 (3:04 pm)
Hmmm... I'm chewing on it, and though I think the idea could use some 'tweaking' Chris may be on to something here.

This is a good idea, though I'd like to brain storm on it some more.

Essentially, the only thing I don't quite get is this:

Quote:
...and with the script it posts 3 highlighted sites - the top ranked Hot Site!, the top ranked Site Watch! Site, and a completely random site link to another page.

Are you suggesting that the banner space would include three different banners/ links?

If so... I think this needs some thought. I don't know about you guys, but the more crowded and busy ad space gets, the less likely I am to pay any attention to it. Counter productive IMO.

However, if I have misunderstood what you are trying to convey, please elaborate! ;-)
#14
04/06/2003 (3:10 pm)
I must've glazed over the part abnout the seperate 'Indy' page... hmmm that answers my question, but raises another.

How effective would this be? I have to give this one some more consideration myself...

P.S.
I agree Mac, the comany listings are rife with startup and die companies. It seems that when a team packs it in, they never bother to hit the delete button.

My only concern would be dedicating space to a dead project really. I don't mind sharing space with startups, freeware, and anything else someone wants to pimp, but dead projects are just dead weight.

This is something we should try to hammer out as best we can.

[edit =P.S.]
#15
04/06/2003 (3:48 pm)
Okay, after reviewing this thread (10 times ;-), and some of the ideas being bandied about, I have come up with some ideas.

First of all, I want to make it clear that I am not trying to dominate this thread or this idea. (C;

Here's what I am thinking.

First of all, regarding the developer list page:

While this IS a good idea, it has a fatal flaw IMO. Each successive link that user must travel through in order to review or obtain the relevant information they are looking for is just one more opportunity for them to just forget it and go elsewhere.

It's a sad truth, but it is human nature. I think we have all seen statistics at some point or another that point this out either directly, or indirectly through their data.

That said, I really think we should minimize the number of portals that we plan to send the user through. He fact is that if the user visits one site, and clicks on a banner ad, we have already diverted their intended course once. The less we force them to repeatedly divert to and/ or choose a new path, the more traffic we can regulate to each site.

In this vein of thinking, I feel it would be better to have a random banner ad displayed in one location on a given site.

Also, I think we should include both horizontal and vertical banners in order to provide more flexibility to individual web masters and allow them to choose the form factor that best suits their needs and/ or layout.

Now, to tackle the task of pruning the dead weight, while maintaining an even, and fair representation of all site within the listing.

How about a script that simply flags each banner with one of two values: posted / unposted, or 1 / 0.

The script would simply go down the list and grab the first unposted banner it found when a page loaded and called the script. After loading the banner, the script would run a quick check to ensure that not every banner has been flagged yet. Once all of the banners have their posted flags set, the script then sets them all back to 0 -unposted and the cycle begins again. (Incidentally, for clarity, the flag would apply to BOTH the horizontal and vertical versions of the banner.)

This would ensure a fair and even representation of each and every website participating in the banner exchange.

As for weeding out some dead weight. One way to control the amount of attrition amongst the participants would be to limit the kind of site listed. Essentially we would require a site with no (or at least ADEQUATE) limitations placed on it regarding badwidth usage and Internet traffic.

I hate to say it but nothing would appear more amatuer [to me] than to click on a banner ad and see a message stating that the site had exceeded it's monthly badwidth limitations. Bye bye Tripod and Geocities (lol).

The fact is that if you are serious enough to grab a 'real' hosting plan, or setup your own webserver and whatnot, that your page will be active and worth the effort put forth to include it.

Sorry to keep writing novels here, I just had a lot to say. (C;
#16
04/06/2003 (7:27 pm)
Ok, Sorry I'm late to this thread, but I'm glad to see so much interest. Kirby, I agree with much of your current summary. Here are my thoughts:

1) We (the GarageGames community with assistance from GG) should consider both a banner engine (with submission and query system hosted an a very highly reliable and fast site) that can be submitted to with a simple form and a site link listing page that should include a brief description of content and have some categorization even if its just dev. resources vs. game sites (personally, I'd like to see game sites move through a progression that follows some simple milestones 1)Design 2)Tech Demo 3)Beta 4)Released - if those are sorted by date entered/updated it would start a natural aging process.

2) Elitism Issue - I think GG is very open taking postings of projects, companies and forum posts from anyone, but I do think for the sake of helping companies elevate themselves as GG community showcases or representative works of independent game developers there should be some, albeit minimal barrier to entry, qualifing to participate. I believe having that having some qualifiers will add alot of value to those clicking and those who participate. Maybe a list of those who have become part of the listing as "sponsors" that new people wanting to be listed can contact for review might be a simple method (use a FAQ list of key criteria and make it pretty painless).

3) I see a number of audiences that this listing/linking resource would be valuable to:
GG Members - finding what others who are active are doing quickly.
Prospective Members - getting a read on who is doing what that should be considered important by the community.
Press - Finding the story in all of our stories (I've heard this a lot).
Search Engines - link frequency and site importance is becoming increasingly important in rankings on search engines (the listing page can assist us with this - giving everyone a way to cross link to GG community sites from their sites).
Gamers - finding out about us before we publish games is hard for even a die hard indie game fan - so as we begin to bring more games to market having a way gamers can track whats in development is going to be important.

4)GG has been looking at creating a developer showcase that would highlight key developers (yes those that are publishing with us will get more attention here and those we see as rising stars worth watching will also get attention). I think this initiative would be the seed bed we'd want to chose showcase development companies (that doesn't have to be corporations).

I'm willing to act as the GG resource person on this project jaym@garagegames.com. I'll also attempt to recruit James Rozee at GDSE (one place we might be able to get our listing pages published) who can provide us with both DB and banner engine expertise.
#17
04/08/2003 (5:42 am)
Whew... busy couple of days. Sorry to have dissapeared like that, I bet you were starting to think we'd abandoned you!

Okay Jay... I like what you are thinking (personally) and am more than willing to do my part to make this happen.

Just so that we can all get "on the same page" -what kind of "painless" criteria do you have in mind?

Just want to keep the discussion alive as I think this will be beneficial to everyone, and I'm sure there are ideas out there that haven't surfaced. ;-)

BTW: I'll email you within the next day or so, and if there's anything I can do, I'll be more than willing to operate in any capacity needed.

Thanks for the help! I know you guys have alot on your plates, so your involovement is REALLY appreciated.
#18
04/08/2003 (10:47 am)
I've wanted to help make this happen for awhile. Jeff T. and I have discussed it in detail and know that keeping it simple will get it done.

To that end we believe we should just focus on the banner engine link exchange and let the listing pages flow out of this effort in future.

GarageGames will offer a button listing page for those that participate in the banner exchange with a 25 word description.

I've talked to James Rozee about this and he has the some resources and expertise he can assist us with.

Quote: Email - If you need help, let me know. This kind of concept can be integrated into the existing GDSE db quite easily to add Indie identities to that site and Free Indie banner displays when there are no paying customers (on GDSE).

I'd reommend the following standard banner sizes:
Button - 88 x 31 (5k)
Mini-Banner - 120 x 60 (8k)
Banner (Horizontal) - 468 x 60 (12k)
Sky Scrapper (Vertical) - 120 x 600 (20k)


Use jpg and gif formats only (animated gif is good) Flash and png in the future.

My recommendations for "painless" program participation criteria.

1) Competed Company, Project and Developer profiles on GarageGames site.
2) A website that is maintained (at least quarterly)
3) Acceptance of the same sizes of banner ads as are submitted to the engine.
4) Allow one set of banners for each studio and each game (as long as the site has separate sections for each game).
5) Referral into the program by someone already participating (that person would need to check to be sure that 1-4 are completed).

I will coordinate with James Rozee to get a submission process established as we finalize this program. I plan to announce this in a .plan soon.
#19
04/13/2003 (12:32 pm)
My recommendations were to assist in focusing discussion not killing it. Does everyone agree?
Any other criteria for program participation?
Banners tend to get stale if they aren't updated, do we need to have a cycle time before they are retired?

Anyone besides Kirby want to help drive this project?
#20
04/13/2003 (7:23 pm)
Quote:I will coordinate with James Rozee to get a submission process established as we finalize this program. I plan to announce this in a .plan soon.
The acceptance criteria seems fine. You might want to do a usage statement too. What else do you need to help drive this project besides someone actually creating a web-based submission form? If you are working with GDSE to have the submission form hosted there, seems like someone from there would have to create the form and integrate it with their database.

Banners getting stale isn't an issue, but there should be an option if someone does want to change their banner. Sites not being updated is usually the problem with banner exchange programs.
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