Launching My New Venture -
by Jay Moore · 09/15/2006 (11:17 am) · 25 comments
I've officially launched my new consulting venture at the Austin Game Conference. Making clients smarter, more popular and better looking.
The Strategery Group Watch for the website at: www.thestrategerygroup.com
So for those who are not familiar with this bushism that has slipped into the lexicon it is pronounced Stru-tee-jur-ee. You can imagine I'll fully own this word in the years to come with Strategery Alliances, Strategery Reports and of course Strategery Summits (if you liked IGC you'll really enjoy these).
We're at an opportune moment in time where game developers can take advantage of key opportunities to build games, wealth and brands. It became clear to me in my time at GG that most developers lacked the resources and some of the sophistication of business practices to bring in the kind of talent they need to really leverage this expanding opportunity. This was just part of the nature of this space and it leaves an ongoing need to outsource the branding and business development to those who can make a living providing that service to a broad group of talented game developers.
Giving developers access to key contracts, funding and even with a longterm eye to aquisition (that big pay check). I'm working to help developers work smart in building their companies. Since I launched just over a week ago I've been able to be part of preparing or pitching games to Microsoft, Nintendo, Atom Entertainment, NC Soft, K2, Capcom, Vivendi, Oberon and soon many more. My quote of the week was:
Yes the big players are coming to the casual and console downloadable space with great speed and resources, but that also equals a very strong opportunity for developers shrewd enough to leverage this next wave of expansion.
For those devs who have got the passion to build real companies, assemble great talent, find their mission, build proof of concept and are ready to bring those to market, I can be a great resource. Call me mercenary or the standard slur of he's just a conslutant but, currently I'm only taking on new clients who can already afford my services - sometimes it does take money to make money.
You have to love announcements like this one from Nintendo yesterday about the Virtual Console:
One of my current mottos is "I'm tired of the game industry making the same mistakes, I really want to make some new ones." I look forward to sharing the war stories from this next round of engagement both the wins and losses.
The Strategery Group Watch for the website at: www.thestrategerygroup.com
So for those who are not familiar with this bushism that has slipped into the lexicon it is pronounced Stru-tee-jur-ee. You can imagine I'll fully own this word in the years to come with Strategery Alliances, Strategery Reports and of course Strategery Summits (if you liked IGC you'll really enjoy these).
We're at an opportune moment in time where game developers can take advantage of key opportunities to build games, wealth and brands. It became clear to me in my time at GG that most developers lacked the resources and some of the sophistication of business practices to bring in the kind of talent they need to really leverage this expanding opportunity. This was just part of the nature of this space and it leaves an ongoing need to outsource the branding and business development to those who can make a living providing that service to a broad group of talented game developers.
Giving developers access to key contracts, funding and even with a longterm eye to aquisition (that big pay check). I'm working to help developers work smart in building their companies. Since I launched just over a week ago I've been able to be part of preparing or pitching games to Microsoft, Nintendo, Atom Entertainment, NC Soft, K2, Capcom, Vivendi, Oberon and soon many more. My quote of the week was:
Quote:"I'm buying what your selling... we're funding projects, buying game IP and aquiring talented development studios"(attribution of this quote is part of what I provide clients who have me on retainer).
Yes the big players are coming to the casual and console downloadable space with great speed and resources, but that also equals a very strong opportunity for developers shrewd enough to leverage this next wave of expansion.
For those devs who have got the passion to build real companies, assemble great talent, find their mission, build proof of concept and are ready to bring those to market, I can be a great resource. Call me mercenary or the standard slur of he's just a conslutant but, currently I'm only taking on new clients who can already afford my services - sometimes it does take money to make money.
You have to love announcements like this one from Nintendo yesterday about the Virtual Console:
Quote:Virtual Console: The Wii console will have downloadable access to 20 years of fan-favorite titles originally released for Nintendo 64, the Super Nintendo Entertainment System (SNES) and even the Nintendo Entertainment System (NES). The Virtual Console also will feature a "best of" selection from Sega Genesis titles and games from the TURBO GRAFX16 console (a system jointly developed by NEC and Hudson). It also will be home to new games conceived by indie developers whose creativity is larger than their budgets.
One of my current mottos is "I'm tired of the game industry making the same mistakes, I really want to make some new ones." I look forward to sharing the war stories from this next round of engagement both the wins and losses.
About the author
Serial / parallel entrepreneur, insight merchant, sailor and red wine enthusiast. Co-founder of BitRaider, out to change the game. An original partner in GarageGames and hosted Indie Game Con `02-`05.
#2
09/15/2006 (11:41 am)
That sounds very cool! How do I sign up with you? Wait, crap, I don't have a product yet. ;) 
#3
09/15/2006 (11:54 am)
Good luck with your new mistakes, it`s cool to try out something new all the time :) 
#5
09/15/2006 (12:55 pm)
great stuff, jay! and great to hear from you. I was worried you'd disappear into the nether... and even more worried you'd go on to do something non game related. it is a bright time for indies indeed, we are on the cusp of a great new wave. cheers for leading that wave on. 
#6
If you haven't taken your rightful place as supreme ruler of the earth by this time next year, I'll be surprised.
Best of luck with the new venture!
-Weston
09/15/2006 (1:28 pm)
Jay,If you haven't taken your rightful place as supreme ruler of the earth by this time next year, I'll be surprised.
Best of luck with the new venture!
-Weston
#7
Good colors, you can make a tatoo out of the logo, you are driving it...it's gotta be good.
09/15/2006 (1:37 pm)
I still love the name!Good colors, you can make a tatoo out of the logo, you are driving it...it's gotta be good.
#8
I like that sentence. Good luck Jay!
09/15/2006 (2:00 pm)
Quote:It also will be home to new games conceived by indie developers whose creativity is larger than their budgets.
I like that sentence. Good luck Jay!
#9
09/15/2006 (2:04 pm)
Nice to hear from ya Jay!! Here's to us all making _lots_ of new mistakes!
#10
it will cost me millions to hire your services, I'm at the exact opposite side of that:
Good luck in your venture.
STef
09/15/2006 (2:16 pm)
Jay, it will cost me millions to hire your services, I'm at the exact opposite side of that:
Quote:making you smarteryou will have to find me a new brain, there are too many damages to current one
Quote:more popularI'm popular, I receive dozens of spam emails everyday!
Quote:and better lookingnot that difficult.
Good luck in your venture.
STef
#11
Interesting stuff. Keep us all informed as you flesh out what it is you are doing? I'm always interested! :)
09/15/2006 (2:20 pm)
Interesting stuff Jay. I did a quick google on the word strategery when I saw your linked-in details get updated. I didnt see the link, but I see that the word is a bit more general than I read on the wiki item I saw.Interesting stuff. Keep us all informed as you flesh out what it is you are doing? I'm always interested! :)
#12
09/15/2006 (3:24 pm)
Good luck Jay on the new venture. Sound very interesting. I look forward in the future hear from you.
#13
09/15/2006 (6:00 pm)
Very good stuff Jay! I hope this 'indie developer agent' concept works out well for you! I can *see* a need for these services, your timing seems perfect. 
#14
09/15/2006 (7:32 pm)
I only have one question: how much? 
#15
09/16/2006 (12:44 am)
Interesting. I hope to see more information about this soon. 
#18
09/16/2006 (12:57 pm)
Sounds big Jay, can't wait to see the wheels rolling.
#19
Sometimes you have to step out of your safety zone to grow.
09/17/2006 (11:13 pm)
Uh how does it sound boring? He's taking that leap of faith and I think that's what life is all about.Sometimes you have to step out of your safety zone to grow.
#20
-John (a fellow merikun)
09/19/2006 (3:02 pm)
Stragegery huh? Does that make you the decider too? Best wishes for a nucular success!-John (a fellow merikun)
Torque 3D Owner Jonathon Stevens