3D Action Adventure Kit - Now Available

#101

Quote:
Some may not value the kit at its current price, while other may see value. It might not be for everyone at that price and we are okay with that. The price is what we decided the value of the kit was to us and to those who were serious about game development.

@Lorne - Unfortunately, you have two things working against you with pricing – a worldwide recession and a value-seeking customer base at GarageGames. Here are my two cents:

http://hbswk.hbs.edu/archive/2884.html - this was an HBS article that came out after the dot-com bust which articulates what I’ve been thinking as I’ve been reading the threads on Torque 3D pricing and 3DAAK: "Especially if you have high fixed costs, use pricing to generate incremental revenue from your segmented customer base. Strive for "first-class," "business-class," and "economy" pricing, the way the airlines do."

GarageGames, as a partner that has sold through its own store numerous versions of its engine, add-ons, games, should be able to provide you with expected purchase volume at various price points so you can estimate your demand curve. From that you could implement segmented pricing to maximize profit along the curve. One suggestion:

Hobbyist – economy priced (maybe $100?) that gets a large volume of people (students, hobbyists, studios looking to prototype a new action adventure game concept) using the pack, contributing improvements, providing feedback and expanding a customer base for future products. Perhaps they only receive script access and have to upgrade to an indie license to publish a game with it. You get more people using your product, but little dilution of your brand and the value you’re delivering.

Indie – priced somewhere between your two other products and $500 - for the serious studio developing commercial games earning less than 250K (or a certain threshold for the game developed with 3DAAK. They get source code access, but cannot redistribute art assets. So they don’t build their own version of this (by piecing together advanced camera resources and lots of hacking) because they can’t afford the 5K+ price tag.

Commercial – maintain the 5K pricing for studios earning 250K+ plus 500 per developer seat (or 10K unlimited studio use) and add something to the bundle like X hours of premium support (which also has the benefit of introducing your team and services to the higher end studios/publishers), a 3-hours virtual training session (done over skype/webex or something), include full publishing rights, unrestricted use of the art assets, etc.

Also, get GG to carry it in their store - not sure why they weren’t able to work with you to make this happen. From what I have gathered, as a company you are aiming to deliver very high quality add-ons to Torque - the demo was great. Best of luck to you guys and I look forward to your next project!

#102 you guys stop it with all of these overly complicated ideas.

Lorne. follow the path laid out by GG and every other major vendor and all the problems are solved.

#103 so have they decided what they want to do yet or are they just going to keep the price as it stands. which will means its basically goign to be for commercial game makers only. i don't think a hobbyist is goign to want to pay $500 just to have fun with it i rather go on a vacation if i was them with that money.

#104 I'm not sure what Ubiq Visuals has decided at this point, since the price is still the same on their site, but I agree with what many people have said on this thread. The Action Adventure kit looks great, and it would be very useful for the action adventure game that I've been working on for a few months now. However, the kit is too expensive for me as it stands and would be much more affordable if it were priced in the same way as TGE, TGEA, and popular add-ons like Arcane FX. That would mean a less expensive indie license of around $100 and an upgradeable commercial license of around $1500 if the game's revenue exceeds $250,000.

So, I agree with James above when he says "follow the path laid out by GG." Ubiq Visuals is free to charge what they want for what I sincerely believe is their high-quality work, but it just doesn't make sense to me to buy an add-on that is much more expensive than the engine itself.

#105 Hey guys, They are trying to pull a PR switchup, Trying to post this as if this thread never occured.

www.garagegames.com/community/forums/viewthread/82424

#106 @ Edward

Read the Date on the thread before stirring up peoples fishbowls. that thread was started over a month before this blog was.