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Launching My New Venture -

by Jay Moore · 09/15/2006 (11:17 am) · 25 comments

I've officially launched my new consulting venture at the Austin Game Conference. Making clients smarter, more popular and better looking.

The Strategery Group Watch for the website at: www.thestrategerygroup.com

So for those who are not familiar with this bushism that has slipped into the lexicon it is pronounced Stru-tee-jur-ee. You can imagine I'll fully own this word in the years to come with Strategery Alliances, Strategery Reports and of course Strategery Summits (if you liked IGC you'll really enjoy these).

We're at an opportune moment in time where game developers can take advantage of key opportunities to build games, wealth and brands. It became clear to me in my time at GG that most developers lacked the resources and some of the sophistication of business practices to bring in the kind of talent they need to really leverage this expanding opportunity. This was just part of the nature of this space and it leaves an ongoing need to outsource the branding and business development to those who can make a living providing that service to a broad group of talented game developers.

Giving developers access to key contracts, funding and even with a longterm eye to aquisition (that big pay check). I'm working to help developers work smart in building their companies. Since I launched just over a week ago I've been able to be part of preparing or pitching games to Microsoft, Nintendo, Atom Entertainment, NC Soft, K2, Capcom, Vivendi, Oberon and soon many more. My quote of the week was:
Quote:"I'm buying what your selling... we're funding projects, buying game IP and aquiring talented development studios"
(attribution of this quote is part of what I provide clients who have me on retainer).

Yes the big players are coming to the casual and console downloadable space with great speed and resources, but that also equals a very strong opportunity for developers shrewd enough to leverage this next wave of expansion.

For those devs who have got the passion to build real companies, assemble great talent, find their mission, build proof of concept and are ready to bring those to market, I can be a great resource. Call me mercenary or the standard slur of he's just a conslutant but, currently I'm only taking on new clients who can already afford my services - sometimes it does take money to make money.

You have to love announcements like this one from Nintendo yesterday about the Virtual Console:
Quote:Virtual Console: The Wii console will have downloadable access to 20 years of fan-favorite titles originally released for Nintendo 64, the Super Nintendo Entertainment System (SNES) and even the Nintendo Entertainment System (NES). The Virtual Console also will feature a "best of" selection from Sega Genesis titles and games from the TURBO GRAFX16 console (a system jointly developed by NEC and Hudson). It also will be home to new games conceived by indie developers whose creativity is larger than their budgets.

One of my current mottos is "I'm tired of the game industry making the same mistakes, I really want to make some new ones." I look forward to sharing the war stories from this next round of engagement both the wins and losses.

About the author

Serial / parallel entrepreneur, insight merchant, sailor and red wine enthusiast. Co-founder of BitRaider, out to change the game. An original partner in GarageGames and hosted Indie Game Con `02-`05.

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#21
09/19/2006 (6:51 pm)
From what I see, small companies such as the ones here can use your services to help position our companies in such a way that we can have those talks with the big guys like Nintendo and Xbox. Very interesting concept and about time. I think almost every major industry out there has a subject matter expert (SME .. dell term) I guess your group will be SMEs for hire. I can't wait to hear more. :)
#22
09/19/2006 (8:15 pm)
Thanks everyone. I really am out to help level the playing field and change the rules of the game. Technology is no longer the differentiator for successfully launching a sustainable and profitable independent game studio. Finding the right opportunities and building strong brands is a major hurdle for most studios.

Most of my current and prospective clients are 2nd or 3rd time entrepreneurs with both development experience and some level of funding. I'm not saying that if you have to ask how much you can't afford me, but it should be understood, I'm not priced like Torque.

- Jay (Head of Special Ops)
currently THE 'deciderer'
#23
09/20/2006 (10:29 am)
I know this may be buried in past posts or somewhere. But did you relocate to Austin?
#24
09/21/2006 (12:52 am)
While it might be cheaper than all the plane fare (flying out to Austin next week - 3rd time in as many months), no I haven't relocated to Austin. That was where the conference I made the announcement at was located and it will probably be the location of my first remote office. Other locations coming soon.
#25
09/21/2006 (9:35 am)
Yea just curious thx 4 info.
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