Plan for Keith Nemitz

YEAH!! Just shipped the Macintosh version of The Witch's Yarn Now I have to begin marketing the press release to mac friendly web sites. Too bad the Windows version is stuck, waiting for a third party library to ship. At least this way, I can concentrate my marketing efforts.

I'm appending a current draft of my Press Release. Comments and suggestions are welcome.

Also, what portal sites would be best to sell the game to Mac people? Please advise.


The release:

Mousechief Tickles the Web with The Witch's Yarn


Emeryville, CA, Dec 13, 2004 -- Mousechief (www.mousechief.com) proudly releases, The Witch's Yarn, the first adventure game developed specifically for the downloadable market. Tired of clones and renovations? Finally, there's something new to play instead of puzzlers and simple action games. Isn't it time to wrap yourself up in a rich, delightful story?

The Witch's Yarn tells an upbeat tale of modern living served with a lighthearted dish of fantasy. Although suitable for audiences of all ages, adults will fully appreciate its humor and situations. It is a story about relationships, community, self-empowerment, and simple living. Challenges in the game arise from the very same issues but present themselves by adding to, not interrupting, the story.

Built with the CineProse(tm) adventure engine, YOU decide what happens, how the plot thickens, and most importantly, how it ends. Combining the best of movies, live theater, and the written word, the CineProse experience is a wonderful new, interactive entertainment!

Anyone who likes to sink into a pile of couch cushions for "a good read" will enjoy this humor-filled tale about making a new life in unfamiliar territory. Play for one minute or one hour. The Witch's Yarn was designed to be as easy to pick up and enjoy as reading a book.

Versions for Macintosh and Windows are available immediately for free download. After previewing the first two chapters, unlock the full game for $19.95 (USD).

One published review had this to say, "...provides very innovative game play that will likely get this game noticed. ...I think it is something that everyone can appreciate."

The Witch's Yarn can be securely downloaded at http://www.witchsyarn.com/

Registered users are entitled to unlimited play, free updates and technical support.


About Mousechief Co.

Founded in 2003, Mousechief is lead by a 12 year veteran of the computer gaming industry. We believe that current adventure games do not address the constraints of the casual game market. In our user testing, the majority of a sample population was unable to perform basic control over the main character. That's why we re-invented the genre specifically for this market. Thus, the CineProse style of adventure game was born. Subsequent testing of computer novices showed that 100% of ages 8 to 78 were able to pick up and play The Witch's Yarn.

Working with art talents from famous jazz musicians to highly skilled illustrators, Mousechief crafts unique, fun-filled experiences for the casual game market. Our games will delight your senses as much as they will expand your heart. We make play worthwhile.


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For more information about The Witch's Yarn:


Contact: Keith Nemitz
Company: Mousechief Co.
E-mail: chief@mousechief.com

Company site: http://www.Mousechief.com/
Company logo: http://www.Mousechief.com/mousechief_logo2.png

Game site: http://www.TheWitchsYarn.com/
Game logo: http://www.Mousechief.com/wheel.png

Screenshots:
http://www.TheWitchsYarn.com/ss1.html
http://www.TheWitchsYarn.com/ss2.html
http://www.TheWitchsYarn.com/ss3.html
http://www.TheWitchsYarn.com/ss4.html

PC download: http://p4.hostingprod.com/@mousechief.com/TheWitchsYarn.zip
Mac download: http://p4.hostingprod.com/@mousechief.com/TheWitchsYarn.dmg