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Got Market Base? you should...
Got Market Base? you should...
| Name: | Rex | ![]() |
|---|---|---|
| Date Posted: | Nov 17, 2006 | |
| Rating: | Not Rated | |
| Public: | YES | |
| Comments: | YES | |
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Blog post
It's over....
The awaited hour approached like a cresendo; all the while THEY waited. THEY waited for roughly 30 hours in sitting on the pavement, in camping chairs, and even tents to keep the elements at bay. THEY waited, and waited, and waited; and not really any of THEM complained. And, at the appointed[annointed?] hour, THEY were rewarded. In fact, THEY were rewarded throughout the entire Event. THEY were rewarded by a very caring staff of Sony employees with free hot coffee in the morning, free lunch prepared on site, free water, free rain gear when things turned slightly 'misty', and a free live Rock show in the streets they were permitted to close down; eventually 3 lanes of a 4 lane street in downtown San Francisco in the middle of a working day.... Things were kept orderly and it must have been a trememdous undertaking, keeping several lines of customers 'comfortable' while they waited patiently.
Who is THEY. The market base that Sony has cultivated over the years to become a very loyal group dedicated to promoting the core product.
Over the past two days[my participation ended at 3AM-5 hrs ago...], I've been involved[up to my ears] in the release of the PlayStation3, here in SF. It was a huge undertaking. A street was closed, first one lane; then as the release approached, we closed another 2 for the stage to be driven into position and things were powered up[ahem, my 'Production' participation]. We had video screens, we had moving lights, we had a countdown timer, we had enough 'support' to bring any Event to a successful conclusion. And we got many more participants than expected...more barricades were ordered. It was non-Stop madness for two straight days.
What surprised me was the level of dedication[back/forth] between customer/manufacturer. I was stunned to discover folks lined up at around 11AM on Wed. to purchase a product that was going to be dellivered[in a most dramatic fashion, ;)], at Midnight the following day...! Equally stunning, was the level of dedication given back to the customer as they waited in line for ages... The patrons were waited on, pretty much hand and foot, by a staff from Sony that waited as patiently as their wards, for things to get 'rolling'... It is fairly amazing to see one of these Events unfold from beginning to end.
It all culminated with a police escort and a 53' tractor-trailer rig pulling up in front of the store to cheering crowds who watched while it was unloaded in front of them[insert drama here].
I am trying to figure out how this simbiosis evolved. Is it that the game platform is of superior quality...or more a factor of {I think} knowing what your paying customer really wants/expects for their money. Not thrusting a product at them, and expecting them to feed[on cue], like a obedient lapdog....
I wish I could upload some images from the Event, undoubtly; it made the news and you've seen a bit of it on CNET or elsewhere. It was something else...at this point, I am a very tired guy.
Can't wait for the next BIG thing...it'll come, always does! I'll be there.
The awaited hour approached like a cresendo; all the while THEY waited. THEY waited for roughly 30 hours in sitting on the pavement, in camping chairs, and even tents to keep the elements at bay. THEY waited, and waited, and waited; and not really any of THEM complained. And, at the appointed[annointed?] hour, THEY were rewarded. In fact, THEY were rewarded throughout the entire Event. THEY were rewarded by a very caring staff of Sony employees with free hot coffee in the morning, free lunch prepared on site, free water, free rain gear when things turned slightly 'misty', and a free live Rock show in the streets they were permitted to close down; eventually 3 lanes of a 4 lane street in downtown San Francisco in the middle of a working day.... Things were kept orderly and it must have been a trememdous undertaking, keeping several lines of customers 'comfortable' while they waited patiently.
Who is THEY. The market base that Sony has cultivated over the years to become a very loyal group dedicated to promoting the core product.
Over the past two days[my participation ended at 3AM-5 hrs ago...], I've been involved[up to my ears] in the release of the PlayStation3, here in SF. It was a huge undertaking. A street was closed, first one lane; then as the release approached, we closed another 2 for the stage to be driven into position and things were powered up[ahem, my 'Production' participation]. We had video screens, we had moving lights, we had a countdown timer, we had enough 'support' to bring any Event to a successful conclusion. And we got many more participants than expected...more barricades were ordered. It was non-Stop madness for two straight days.
What surprised me was the level of dedication[back/forth] between customer/manufacturer. I was stunned to discover folks lined up at around 11AM on Wed. to purchase a product that was going to be dellivered[in a most dramatic fashion, ;)], at Midnight the following day...! Equally stunning, was the level of dedication given back to the customer as they waited in line for ages... The patrons were waited on, pretty much hand and foot, by a staff from Sony that waited as patiently as their wards, for things to get 'rolling'... It is fairly amazing to see one of these Events unfold from beginning to end.
It all culminated with a police escort and a 53' tractor-trailer rig pulling up in front of the store to cheering crowds who watched while it was unloaded in front of them[insert drama here].
I am trying to figure out how this simbiosis evolved. Is it that the game platform is of superior quality...or more a factor of {I think} knowing what your paying customer really wants/expects for their money. Not thrusting a product at them, and expecting them to feed[on cue], like a obedient lapdog....
I wish I could upload some images from the Event, undoubtly; it made the news and you've seen a bit of it on CNET or elsewhere. It was something else...at this point, I am a very tired guy.
Can't wait for the next BIG thing...it'll come, always does! I'll be there.
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Submit your own resources!| Jeppie (Nov 17, 2006 at 17:37 GMT) |
P.S. A really funny aspect of the Sony rollout, and the huge crowds and all that is that many of the people going through hell to get a PS3 have no interest in actuallly owning or playing it. They simple see it as a way to make a few bucks.
Edited on Nov 17, 2006 17:44 GMT
| Aaron E (Nov 17, 2006 at 21:26 GMT) |
Nice post. I'll admit that I'm not a Sony fan, but it's amazing to see that level of dedication to the Playstation 3. In spite of my own misgivings about the company, you've opened my eyes to a few things Sony has done right.
Thanks!
| J. Erick Christgau (Nov 17, 2006 at 21:40 GMT) |
| Dreamer (Nov 17, 2006 at 23:38 GMT) |
Quote:
I am trying to figure out how this simbiosis evolved. Is it that the game platform is of superior quality...
Mental Rootkit maybe?
| Steve Flowers (Nov 18, 2006 at 00:18 GMT) |
But, for the game industry's sake, I hope they do REALLY well:)
| Jonathon Stevens (Nov 18, 2006 at 04:01 GMT) |
Quote:
I just see no way they can compete with the much lower price points of their competitors
That's what everyone said when Sony entered the consumer desktop market. To this day Sony computers are a couple hundred more than the competition, yet they sell fantastically due to the higher quality and better focus on multimedia.
The PS3 blows the Xbox out of the water as far as what you get with it. To make the comparison fair as far as "price point" is concerned:
PS3 - $600
Xbox 360 - $400 + $200 (2 more 20 gig drives to match the PS3) + $100 (WiFi card to match the PS3) = $700.
| Jeppie (Nov 18, 2006 at 04:49 GMT) |
I also would certainly not use Sony's endevor into the PC market as a big success story either. They are, what, #4 or #5 or so at best? (HP = #1, Dell = #2, Apple = #3, then what, Toshiba? Gateway?). Perhaps respectible, but hardly "fantastic".
I'm not saying that Sony is going out of business or anything, and I'm sure their system will hang in there, but given their dominance of the ps1 and ps2, I'd say this release is far more debacle than success story, and I certainly wouldn't pat them on the back for it. We'll see!
Edited on Nov 18, 2006 04:57 GMT
| Jonathon Stevens (Nov 18, 2006 at 05:04 GMT) |
| Paul /*Wedge*/ DElia (Nov 18, 2006 at 05:23 GMT) |
And if you weren't at a nice Sony sponsored event for the PS3, it's more likely you got trampled or shot. That's not even a joke. And most likely of all, you didn't get a PS3. It was the worst launch in the history of any major console. Not saying that's all Sony's fault, aside from the terrible supplies. But it's been a pretty scary spectacle on the whole.
Edited on Nov 18, 2006 05:34 GMT
| Jonathon Stevens (Nov 18, 2006 at 05:24 GMT) |
| Rex (Nov 18, 2006 at 14:06 GMT) |
Call `em, pirates, gangstas, criminals, scumbags; whatever, you seem to be equating the few instances documented as an indication of the whole, or at the worst, the manufacturer's fault how each individual retailer decided to handle their event. You seem to be speaking from some experienced point of view about how public events are planned and controlled and how someone makes and figures their profits, cool.
Cheers.
| Jeppie (Nov 18, 2006 at 17:21 GMT) |
Turning a profit? Heh, like Paul said, Sony is bleeding nothing but red with the PS3's. Their ability to turn a profit on this platform is based solely on their ability to achieve a big installed base and sell lots of games. So sales volume is the only thing that matters with the PS3 at this point.
| Jonathon Stevens (Nov 18, 2006 at 17:28 GMT) |
| Paul /*Wedge*/ DElia (Nov 19, 2006 at 01:28 GMT) |
Anyways, of course PC's make money, what are you talking about? There wouldn't be companies that sell almost nothing but PC hardware and pre-builts if they didn't. Also Nintendo makes money on all it's consoles. Aaaand the 360 will be turning a profit soon as component prices for it continue to drop (something they royally botched with the original X-Box) =].
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