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Launching My New Venture -

Name:	Jay Moore
Date Posted:	Sep 15, 2006
Rating:	5.0 out of 5
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Blog post

I've officially launched my new consulting venture at the Austin Game Conference. Making clients smarter, more popular and better looking.

The Strategery Group Watch for the website at: www.thestrategerygroup.com

So for those who are not familiar with this bushism that has slipped into the lexicon it is pronounced Stru-tee-jur-ee. You can imagine I'll fully own this word in the years to come with Strategery Alliances, Strategery Reports and of course Strategery Summits (if you liked IGC you'll really enjoy these).

We're at an opportune moment in time where game developers can take advantage of key opportunities to build games, wealth and brands. It became clear to me in my time at GG that most developers lacked the resources and some of the sophistication of business practices to bring in the kind of talent they need to really leverage this expanding opportunity. This was just part of the nature of this space and it leaves an ongoing need to outsource the branding and business development to those who can make a living providing that service to a broad group of talented game developers.

Giving developers access to key contracts, funding and even with a longterm eye to aquisition (that big pay check). I'm working to help developers work smart in building their companies. Since I launched just over a week ago I've been able to be part of preparing or pitching games to Microsoft, Nintendo, Atom Entertainment, NC Soft, K2, Capcom, Vivendi, Oberon and soon many more. My quote of the week was:

Quote:
"I'm buying what your selling... we're funding projects, buying game IP and aquiring talented development studios"

(attribution of this quote is part of what I provide clients who have me on retainer).

Yes the big players are coming to the casual and console downloadable space with great speed and resources, but that also equals a very strong opportunity for developers shrewd enough to leverage this next wave of expansion.

For those devs who have got the passion to build real companies, assemble great talent, find their mission, build proof of concept and are ready to bring those to market, I can be a great resource. Call me mercenary or the standard slur of he's just a conslutant but, currently I'm only taking on new clients who can already afford my services - sometimes it does take money to make money.

You have to love announcements like this one from Nintendo yesterday about the Virtual Console:

Quote:
Virtual Console: The Wii console will have downloadable access to 20 years of fan-favorite titles originally released for Nintendo 64, the Super Nintendo Entertainment System (SNES) and even the Nintendo Entertainment System (NES). The Virtual Console also will feature a "best of" selection from Sega Genesis titles and games from the TURBO GRAFX16 console (a system jointly developed by NEC and Hudson). It also will be home to new games conceived by indie developers whose creativity is larger than their budgets.

One of my current mottos is "I'm tired of the game industry making the same mistakes, I really want to make some new ones." I look forward to sharing the war stories from this next round of engagement both the wins and losses.

Recent Blog Posts

List:	02/07/08 - Life is More than a high Gamerscore 09/15/06 - Launching My New Venture - 07/29/06 - It's been an incredible ride. 04/21/06 - Open Letter to the GarageGames 02/24/06 - The Golden Era of Indie Gaming 11/10/05 - Off the Road for a Minute! 09/01/05 - GarageGames Enjoys Some PAXing 05/01/05 - A Glimpse Behind the Scenes

Submit your own resources!

Jonathon Stevens (Sep 15, 2006 at 18:38 GMT)

Good luck on your new venture! It sounds like a much needed resource!

Rubes (Sep 15, 2006 at 18:41 GMT)

That sounds very cool! How do I sign up with you? Wait, crap, I don't have a product yet. ;)

Nauris Krauze (Sep 15, 2006 at 18:54 GMT)

Good luck with your new mistakes, it`s cool to try out something new all the time :)

Canon (Sep 15, 2006 at 18:58 GMT)

We can trust you to make your new venture a success Jay!

Christophe

Joshua Dallman (Sep 15, 2006 at 19:55 GMT)

great stuff, jay! and great to hear from you. I was worried you'd disappear into the nether... and even more worried you'd go on to do something non game related. it is a bright time for indies indeed, we are on the cusp of a great new wave. cheers for leading that wave on.

Weston (Sep 15, 2006 at 20:28 GMT) Resource Rating: 5

Jay,

If you haven't taken your rightful place as supreme ruler of the earth by this time next year, I'll be surprised.

Best of luck with the new venture!

-Weston

Pat Wilson (Sep 15, 2006 at 20:37 GMT)

I still love the name!

Good colors, you can make a tatoo out of the logo, you are driving it...it's gotta be good.

Nick Zafiris (Sep 15, 2006 at 21:00 GMT)

Quote:
It also will be home to new games conceived by indie developers whose creativity is larger than their budgets.

I like that sentence. Good luck Jay!

Chris Calef (Sep 15, 2006 at 21:04 GMT)

Nice to hear from ya Jay!! Here's to us all making _lots_ of new mistakes!

Stephan (viKKing) Bondier (Sep 15, 2006 at 21:16 GMT)

Jay,

it will cost me millions to hire your services, I'm at the exact opposite side of that:

Quote:
making you smarter

you will have to find me a new brain, there are too many damages to current one

Quote:
more popular

I'm popular, I receive dozens of spam emails everyday!

Quote:
and better looking

not that difficult.

Good luck in your venture.

STef
Edited on Sep 15, 2006 23:00 GMT

Phil Carlisle (Sep 15, 2006 at 21:20 GMT)

Interesting stuff Jay. I did a quick google on the word strategery when I saw your linked-in details get updated. I didnt see the link, but I see that the word is a bit more general than I read on the wiki item I saw.

Interesting stuff. Keep us all informed as you flesh out what it is you are doing? I'm always interested! :)

Fucifer (Sep 15, 2006 at 22:24 GMT)

Good luck Jay on the new venture. Sound very interesting. I look forward in the future hear from you.

Jeremy Alessi (Sep 16, 2006 at 01:00 GMT)

Very good stuff Jay! I hope this 'indie developer agent' concept works out well for you! I can *see* a need for these services, your timing seems perfect.
Edited on Sep 16, 2006 04:45 GMT

Anton Bursch (Sep 16, 2006 at 02:32 GMT)

I only have one question: how much?
Edited on Sep 16, 2006 02:34 GMT

Stefan Lundmark (Sep 16, 2006 at 07:44 GMT)

Interesting. I hope to see more information about this soon.

Vashner (Sep 16, 2006 at 11:04 GMT) Resource Rating: 5

Best wishes on your venture. Sounds like a good niche'.

X-Tatic (Sep 16, 2006 at 13:42 GMT)

Sounds boring, I'm sure it isn't.

Brian Ramage (Sep 16, 2006 at 19:57 GMT)

Sounds big Jay, can't wait to see the wheels rolling.

Vashner (Sep 18, 2006 at 06:13 GMT) Resource Rating: 5

Uh how does it sound boring? He's taking that leap of faith and I think that's what life is all about.

Sometimes you have to step out of your safety zone to grow.

John Jamison (Sep 19, 2006 at 22:02 GMT)

Stragegery huh? Does that make you the decider too? Best wishes for a nucular success!

-John (a fellow merikun)

Donald \"Yadot\" Harris (Sep 20, 2006 at 01:51 GMT)

From what I see, small companies such as the ones here can use your services to help position our companies in such a way that we can have those talks with the big guys like Nintendo and Xbox. Very interesting concept and about time. I think almost every major industry out there has a subject matter expert (SME .. dell term) I guess your group will be SMEs for hire. I can't wait to hear more. :)

Jay Moore (Sep 20, 2006 at 03:15 GMT)

Thanks everyone. I really am out to help level the playing field and change the rules of the game. Technology is no longer the differentiator for successfully launching a sustainable and profitable independent game studio. Finding the right opportunities and building strong brands is a major hurdle for most studios.

Most of my current and prospective clients are 2nd or 3rd time entrepreneurs with both development experience and some level of funding. I'm not saying that if you have to ask how much you can't afford me, but it should be understood, I'm not priced like Torque.

- Jay (Head of Special Ops)
currently THE 'deciderer'

Vashner (Sep 20, 2006 at 17:29 GMT) Resource Rating: 5

I know this may be buried in past posts or somewhere. But did you relocate to Austin?

Jay Moore (Sep 21, 2006 at 07:52 GMT)

While it might be cheaper than all the plane fare (flying out to Austin next week - 3rd time in as many months), no I haven't relocated to Austin. That was where the conference I made the announcement at was located and it will probably be the location of my first remote office. Other locations coming soon.
Edited on Sep 21, 2006 07:53 GMT

Vashner (Sep 21, 2006 at 16:35 GMT) Resource Rating: 5

Yea just curious thx 4 info.

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